Roxana has been in the beauty industry since 2004!!! She is a licensed Cosmetologist, retired Professional Makeup Artist and currently your amazing Master Lash Artist.

Roxana comes from a family with a dream and drive. Her parents, having their own business in South Los Angeles, have shown their family that no matter where you are everything is possible. Being a business owner has been engraved into her since she was a child. So naturally she has spread her wings and ventured out on her own. 

Keeping up with the ever changing beauty industry is Roxana’s priority. In 2016 she decided to add another beauty certificate under her belt; lash artist. Lashes have always been the icing on the cake when doing makeup. Taking the lash extension training after many years of putting it on the back burner was the best decision she could have made. 

Roxana started like anyone else working at a salon for someone. Eventually, that was no longer an option and decided to rent a private room to call her own. That’s how Lash Babes by Rox started. A few years later with the amazing support from her wife and family she decided to do the biggest scariest move in her career- Opening a space to call her own Vida y Alma House of Beauty Inc. 

Creating her own story co-owning a Beauty House with one of her dearest friends, Roxana welcomes you to Lash Babes by Rox and Vida y Alma House of Beauty.